photo by Nick Sarebi

Brazil: Sao Paulo, Rio de Janeiro and Belo Horizonte

25 February – 10 March 2010

Thursday Feb 25  Fly London to Sao Paulo

Friday Feb 26

06:00 Arrival in Sao Paulo (Guarulhos)

Prep for our panel talk on 27 Feb

15:30 – 17:00 Artesol

Walk to Artesol, an agency for promoting the development of traditional crafts in Brazil, operating in 17 states its headquarters/showroom are in Sao Paulo. Renata Mellão director of A CASA will meet us at Artesol, she is also a member of Artesol ´s council.

Early dinner/early night

Day 2, Saturday Feb 27

Arrive at Museu da Casa for 9am

10:00 – 13:00 17th Paralela Gift Fair´s talk at Museu daCasa Brasileira

Built in 1945, this Palladian villa was long the home of Fábio da Silva Prado, the patriarch of one of São Paulo's leading families. Inside, the museum displays an assortment of haute-bourgeois artifacts from the 17th to 19th centuries. The group will be giving presentations to an audience of between 100-150 between

13:00 – 15:00 Lunch hosted by Paralela at the Museum´s restaurant, Quinta do Museu followed by a visit to the museum´s permanent collection with its director, Giancarlo Latorraca.

15:30 – 16:30 Instituto Tomie Ohtake

Established in 2001 in the honour of the Japanese painter Tomie Ohtake (who lives and works in Brazil). The building was designed by RuyOhtake and the .The exhibition at the time will be photographic works by MarioCravo Neto.

17:00 – 20:00 A CASA

Introduction to our colleagues at A Casa who will tell us about current trends and what we might discover during our visit. We will meet with Adélia Borges (critic, curator and professor), Paula Dib (product designer), Gerson de Oliveira (designer Ovo), Jun Nakao (fashion designer),Domingos Tórora (designer who works with artisans in Minas Gerais) , Caio Medeiros (Estudio Manus, studio craft), Paulo Roberto C. Foggiato (designer who works with bamboo), Heloisa Crocco (Laboratorio Piracema),  Ivo Pons (design professor and creative director of Design Possivel´s project -, Miriam Pappalardo (designer), Ary Scapin (SEBRAE), Sérgio Cabral (designer -

Each of the designers will give a brief explanation about the project they are currently working on.

Instituto Tomie Ohtake 

Instituto Tomie Ohtake

Day 3, Sunday 28 Feb

Paula Dib to accompany the group

10:00-12:00 16th Craft Design Fair

Design and craft fair, with many young designers from all over Brazil.The organizers of the event Daniela Cecchini and Elaine Landulfo will receive the group Look for Alexandre Zabeu, once there, he will finish the registration process and direct the group to the organizers.


13:30 – 14:30 Instituto de Arte Contemporanea (IAC)

Situated in what was formerly the human sciences dept of the Universidade de Sao Paulo. Now an arts centre, theatre and archive.

At the time, there will be happening the “Natureza e destino– Maguel Bakun” and “Da estrutura ao tempo – Hélio Oiticica” exhibitions.

The group will meet Ana Estaregui

15:00 -20:00 17th Paralela Gift Fair

Group to take as long as they want at the Fair. Meet for coffee with Ellen Kiss of Abedesign (Brazilian Association of Design Companies)- tbc

No formal plans for dinner

Day 4, Monday 1 March

Eduardo Wolk to accompany the group

10:00 – 11:30 Visit to Universidade Mackenzie.

At Mackenzie the group will meet Professor Ivo Pons, who will conduct a tour of the design department and introduce us to design students.

12:00 – 13:00 Lunch Galeria Vermelho´s restaurant, SAL

13:30-15:00 Galeria Vermelho Founded by Eduardo Brandão and Eliana Finkelstein, the Galeria Vermelho represents young artists who work in photography, video, performances and installation; artists include Claudia Andujar, Rosângela Rennó, Daniel Senise, Ana Maria Tavares among others. In 2007 Galeria Vermelhoopened the Tijuana space for exhibitions, research and a facility for selling artists´ books, and video editing. The building is designed by Paulo Mendes da Rocha and José Armênio de Brito Cruz. Works by the couple Detanico Lain (AngelaDetanico and Rafael Lain), Ana Maria Tavares and Gabriela Albergaria will be on exhibition at the time of our visit. We will be met by Eduardo Brandão,artistic director

15:30-16:30 Ateliêr Campana Brothers

Artesol dolls for Campana Brothers

The Brazilians Humberto Campana (born in 1953) and his brother Fernando (born in 1961) have worked together as furniture designers in Sao Paulo since 1989. Humberto came to the partnership as a self-taught artist with a degree in law while Fernando had been trained as an architect. Over the past twenty years, they have established themselves among the most well-knownand successful designers of our times, implementing their distinctive andindividual language of objects in a tremendously wide-ranging oeuvre offurniture, lighting and installations

At the time it will be possible to meet the designers´manager, Ana Paula Moreno and Lelia Arruda, the projects coordinator, who can give a tour around the studio, explain about the Brothers work and show pieces and prototypes.

17:00 – 18:00 Ateliê Luiz Hermano

Born in 1954 in Preaoca, Ceara, Brazil.

Luiz Hermano has exhibited in Brazil and abroad since the1980´s. He works with engraving, drawing, painting and sculptures, using avariety of materials.

Day 5, Tuesday 2 March

Paula Dib to accompany the group

9:30 – 11:30 Visit to Projeto Arrastão

The Projeto Arrastão has existed for 41 years and has been involved with many projects incorporating art, fashion and design for social development and sustainability initiatives, and have worked frequently with Design Possivel and professor Ivo Pons who is responsible for Fashion and Design at the centre. The group will be met by Júnia Ferretini, who isresponsible for communications.

Lunch in Vila Olimpia neighborhood

14:30 – 15:30 Ovo

Founded by Luciana Martins (1967) and Gerson Oliveira(1970), both graduated in cinema but since 1991 have worked designing house hold objects and furniture. In 2002 they opened their current space which includes ashow-room, store and studio.

15:30 – 16:30 - Galeria Luciana Brito

Established in 1997 by Luciana Brito this contemporary art gallery represents Brazilian and international established artists.

Joyce Bisca and Maria Rita Lovro will receive the group.

17:30 – 19:00 – Atelier Acaia 

A studio workshop and community project run by artist Elisa Bracha, who together with Acaia´s coordinators will receive the group.

20:00 Vernissage at Galeria Vermelho, Eduardo Brandão have invited the group for a Vernissage of three exhibitions: an individual by Nicolás Robbio, Koto by Chiara Banfi, and Te Iludo by Fabio Morais.

Day 6, Wednesday 3 March

Paula Dib to accompany the group

9:00 Check-out Hotel

10:00 – 11:30 Instituto Lina Bo e P.M. Bardi

The Glass House was designed in 1951 by Bardi as her home donated by her in 1995. The institute aims to preserve Bardi’s own work whilst supporting and promoting Brazilian Architecture and stimulating   international intellectuals and artists. Its social objectives are to increase the quality of life in the urban environment. The Institute isundergoing conservation and not yet open to the public.

11:40 – 12:00 Capela do Morumbi

Originally a farm dating back to 1825 but in the 1940s acquired by real estate company Morumby. In 1975 the property fell into the hands of the Department of Historic Archticture and in 1979 restoration began. It is now used to house challenging art installations.

Possible exhibition: José Spaniol

Patrícia Scarparo and Luciane Tobias will receive the group

13:00 – 14:00 Lunch at Pitanga restaurant

15:00 -16:00 Galeria Choque Cultural

Opened in November 2004, the gallery edits, exhibits andsells works by young artists whose careers began through graffiti, tattooing or underground art, arits include Speto, Herbert, Zezão, Boleta e Nunca, among others.

19:00 Flight to Rio de Janeiro

Check-in hotel

Day 7, Thursday 4 March

The group will be joined by Lucimara Letelier (development consultant and Roberta Guimarãs Projects Manager British Council)

8:00 Roberta Guimarãs to join the group for breakfast at the hotel

9:00 – 10:30 Paco Imperial is closed and so we will look at an alternative for this time.

11:00 – 12:00 Ernesto Neto Ateliêr Nave

Ernesto Neto Studio

Neto’s sculptures and art installations have been exhibited world-wide. He develops projects in partnership with Coopa-Roca specifically in the manufacturing of fabric for his artworks and installations.

12:30 – 13:30 Lunch at Confeitaria Colombo

14:30 – 16:30 O Mundo de Lygia Clark

An association is a live archive of the work, ideas and life of Lygia Clark, prominent Braizlian artist and co-founder of the neo-concretemovement. The institution  provokes debate on her work and legacy through its online forum.

The designer Alessandra Clark, grand daughter of Lygia Clark,will meet the group there. She has designed a line of products based on the work of Lygia.

17:00 – 18:00 Meeting with designer Zanini de Zanine–confirmation of appointment and venue (tbc)

Day 8, Friday 5 March            

The group will be joined by Lucimara Letelier (development consultant and Roberta Guimarãs Projects Manager British Council)

9:30  - 11:45 Univseridade do Estado do Rio de Janeiro meet with Ricardo Basbaum and the Director Professor Roberto Conduru. 

14:00 – 18:00 Coopa Roca

Founded by TT Leal Coopa Roca, is a women’s cooperative dedicated to reviving traditional Brazilian craft techniques such as drawstring appliqué, crochet, knot work and patchwork. Coopa Roca provides good-paying, work-at-home opportunities for women in Rocinha, and their designs have made the transition from handcrafts to high fashion. TT Leal will host a meeting atthe Coopa Roca´s atelier at the Rocinha´s Favela

Flight to Belo Horizonte

Check-in hotel

Day 9, Saturday 6 March

9:00 Atelier Maximo Soalheiro

Meet ceramacist Maximo Soalheiro at his studio.

11:00 – 12:30 Museu de Artes e Ofícios

The MAO is situated at the Central Station of Belo Horizonte, and in two restored listed buildings. It houses a collection donated by entrepreneur Angela Gutierrez which comprises arts, crafts and equipment from the working lives of people in pre-industrial Brazil.

13:00 – 14:30 lunch at Bonomi (Paula Bonami the owner will organise a special Brazilian lunch)

15:00 – 18:00 Paumpulha Complex consists of an art museum, yacht club, church, dance hall and two stadiums, designed by Oscar Niemeyer with landscaping design by Burl Marx and artwork by Portinari, Paulo Werneck,Ceschiatti among others – we will visit:

Pampulha Art Museum: Meet with the curator Marconi Drummond

Pampulha Museum by YD

Casa do Baile (ballroom)

Igreja São Francisco Assis (church)

Then onto the Promotor Francisco Lins do Rego ecological park (part of Paumpula) to view

Japanese Immigration Monument  The monument is a bridge over a lake and respresents the openness and friendship between Japan and the state of Minas Gerais. The lead architect was Gustavo Penna working with Mariza Machado Coelho; the Red Room isby Paulo Pederneiras (artistic director of Grupo Corpo Dance Company)

19:00 – 22:30 Presentations and discussion hosted by Fernando Maculan at A&M offices

Introduction to the Forming Ideas Project and group

Introduction to A&M, Hardy Design and BCMF by Fernando Maculan, Mariana Hardy and Bruno Campos - architecture and design

Adriano Mol - jewellery design

Marcelo Drummond - vernacular typography

Laboratório Piracema de Design - crafts/design

Natacha Rena - social design

Carlos Teixeira - landscaping

Andre Amparo - Aeurasia Project - video installation

Paula Dib - Project Mandala - installation/design - to be confirmed

Franklin Lee - architecture - to be confirmed

Freusa Zechmeister - costume design for Grupo Corpo Dance Company - to be confirmed

UAKTI - contemporary music / instruments makers  - to be confirmed

Fernando Maculan is an architect, product designer and curator (

Presentations will be followed by informal talk over drinks and Brazilian food

Day 10, Sunday 7 March

8:30 leave hotel to travel to the Handicraft Feira

9:00 Feira at Afonso Pena Avenue/Central Market. This is the biggest handicraft street fair in Latin America.

10:15 leave Feira to travel to Inhotim

We will travel the 60km from Belo Horizonte to Inhotim which is the home of the collection of Bernado Paz and shown in the context of an environmental park. Leading international and Brazilian artists are commissioned to make work specifically for the environment. We will be met by a representative of the Education Department. We will spend the entire day at Inhotim returning at 17:00

20:00 Group to meet together for dinner

Day 11, Monday8 March


12:00 check-out hotel

12:30 Meet at lobby for transfer to airport

15:20 Flight to Sao Paulo

Check-in Hotel

Day 12, Tuesday 9 March

9:15 Check-out of the Hotel

10:00 Pavilhão das Culturas Brasileiras we will preview this new museum at Parque do Ibirapuera (Oscar Niemeyer pavilion complex and home tothe São Paulo Biennale) to be opened in 2011 and curated by Adelia Borges.Adelia will meet with the group and explain the concept behind the museum which she hopes will provoke dialogue around urban design, folk art, contemporary craft and popular art.

11:45 MAM-SP

Located at the Ibirapuera Park and founded in 1948 byFrancisco Matarazzo. The museum holds more than 5000 pieces of modern andcontemporary art.

Exhibitions on at the time of our visit are: Matta Clark and Dez Anos Do Nucleo Contemporaneo

13:00 - 14:30 British Council de-brief over lunch with Stephen Rimmer, Geoff Smith, Roberta Mahfuz and Malu Pena from the British Council

Free time

19:00 Collect bags from Hotel for onward journey to airport for return flight

Day 13, Wednesday 10 March  

Return to London


ArtProjects and Solutions

75 Linden Gardens
London W2 4HB
07909 963509/0207 221 5319
company registration 4798639


The itinerary was researched and delivered by Ann Jones in collaboration with ACasa, Paula Dib and Fernando Maculan.




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